About us

XSport is an independent consulting, management and communications specialist. Based in the United Arab Emirates our consultants have extensive experience working at the pinnacle of International Motorsport.

We assist our clients to optimise effective business and marketing relationships in the motorsports industry. Over the past decade, we have developed a complete ‘motor sports capsule’, providing drivers/teams, sponsors and race organisers, with tailor made solutions to execute their sports programmes.

We help build motorsport business, provide interim management services and strategic partnering for companies looking to target the GCC motorsports markets and GCC companies or drivers looking to broaden their motorsports profile Internationally.

Additionally our handpicked suppliers and knowledge of the performance and motorsports industry is unrivalled in the region and has been key in providing our partners with a platform to deliver real value from their motorsports programmes.